Legal

Privacy Policy

1. Privacy at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy set out below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the responsible party” of this privacy policy.

How do we collect your data?

Some data is collected because you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You further have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this and any further questions on the subject of data protection.

Analytics Tools and Third-Party Tools

When you visit this website, your surfing behaviour may be statistically analysed. This is done primarily using so-called analytics programs.

Detailed information on these analytics programs can be found in the following privacy policy.

2. Hosting

We host our website content with the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact enquiries, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of contract performance towards our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of TDDDG. The consent can be revoked at any time.

Our host(s) will only process your data insofar as this is necessary to fulfil their obligations and will follow our instructions with regard to this data.

We use the following host(s):

Vercel Inc.
340 S Lemon Ave #4133
Walnut, CA 91789
USA

Order Processing

We have concluded a data processing agreement (DPA) for the use of the above service. This is a contract required by data protection law and ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission on the internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.

Information on the Responsible Party

The party responsible for data processing on this website is:

Wassana Multongka
AOC Digital Services Ltd.
Office 620 Initial Business Centre
Wilson Business Park
M40 8WN Manchester
United Kingdom

Phone: 0800 400 7003
Email: info@ads-on-cars.com

The responsible party is the natural or legal person that alone or together with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose for processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g. tax or commercial retention periods); in the latter case, deletion takes place once these reasons no longer apply.

General Information on the Legal Bases for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR where special categories of data pursuant to Art. 9(1) GDPR are processed. In the case of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), data processing is additionally carried out on the basis of § 25(1) TDDDG. Consent can be revoked at any time. If your data is required to perform a contract or to take pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data insofar as this is necessary to fulfil a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The respective applicable legal bases in each individual case are set out in the following sections of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Wassana Multongka
AOC Digital Services Ltd.
Office 620 Initial Business Centre
Wilson Business Park
M40 8WN Manchester
United Kingdom

Phone: 0800 400 7003
Email: info@ads-on-cars.com

Recipients of Personal Data

As part of our business activities we work with various external parties. In some cases, this also requires the transmission of personal data to these external parties. We only share personal data with external parties where this is necessary in the context of contract performance, where we are legally required to do so (e.g. transfer of data to tax authorities), where we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR or where another legal basis permits the disclosure. When we use data processors, we only share our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent already given at any time. The lawfulness of the data processing carried out until revocation remains unaffected.

Right to Object to Data Collection in Certain Cases and to Direct Marketing (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6(1)(e) or (f) GDPR, you have the right at any time, on grounds relating to your particular situation, to object to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defence of legal claims (objection pursuant to Art. 21(1) GDPR).

If your personal data is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of complaint exists without prejudice to any other administrative or judicial remedy.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be carried out insofar as it is technically feasible.

Information, Correction and Deletion

Within the scope of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of data processing and, where applicable, a right to correction or deletion of this data. You may contact us at any time in this regard and with any further questions concerning personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of deletion.
If we no longer need your personal data but you require it for the exercise, defence or assertion of legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your and our interests must be carried out. As long as it has not been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or on grounds of an important public interest of the European Union or a Member State.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published as part of the imprint obligation for the transmission of advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam emails.

4. Data Collection on this Website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packages and do no harm to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your end device. Session cookies are automatically deleted after the end of your visit. Persistent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within web pages (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions requested by you (e.g. the shopping cart function) or to optimise the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is stated. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. Insofar as consent has been requested for the storage of cookies and comparable recognition technologies, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent may be revoked at any time.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, and to activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be limited.

If further cookies and services are used on this website, you will find further information in this privacy policy.

CCM19

Our website uses CCM19 to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in a data-protection-compliant manner. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter “CCM19”).

When you enter our website, a connection is established with the CCM19 servers in order to obtain your consents and any other declarations regarding the use of cookies. CCM19 then stores a cookie in your browser so that the consents you have given and any revocations can be assigned to you. The data collected in this way is stored until you request deletion, delete the CCM19 cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

CCM19 is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Order Processing

Enquiry by Email, Phone or Fax

If you contact us by email, phone or fax, your enquiry, including all personal data resulting from it (name, enquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR insofar as your enquiry is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this was requested; the consent may be revoked at any time.

The data you send to us via contact enquiries will remain with us until you request deletion, revoke your consent to storage or the purpose of data storage no longer applies (e.g. after your request has been completed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this Website

You can register on this website in order to use additional features on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. Mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.

For important changes such as changes in the scope of the offer or technically necessary changes we use the email address provided during registration to inform you.

The processing of the data entered during registration is carried out for the purpose of executing the user relationship established by the registration and, where applicable, for the initiation of further contracts (Art. 6(1)(b) GDPR).

The data collected during registration is stored by us as long as you are registered on this website and is deleted thereafter. Statutory retention periods remain unaffected.

5. Analytics and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It serves solely to manage and deploy the tools integrated via it. However, Google Tag Manager records your IP address, which can also be transmitted to Google’s parent company in the United States.

Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page views, dwell time, operating systems used and the origin of the user. This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

In addition, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modelling approaches to supplement the collected data sets and applies machine-learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

The transfer of data to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP Anonymisation

Google Analytics IP anonymisation is activated. As a result, your IP address is shortened by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order Processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be delivered based on user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively by, for example, analysing which search terms led to the delivery of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

The transfer of data to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign persons who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).

In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=en.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Further information and Google’s privacy policy can be found at: https://policies.google.com/technologies/ads?hl=en.

Audience Building with Customer Match

For audience building we use, among other things, the customer match function of Google Ads Remarketing. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, they will be shown suitable advertisements within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can detect whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products have been viewed or purchased particularly often. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information with which we can personally identify the user. For identification purposes, Google itself uses cookies or comparable recognition technologies.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

You can find more information on Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel of Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland. According to Meta, however, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta advertisement. This makes it possible to evaluate the effectiveness of Meta advertisements for statistical and market research purposes and to optimise future advertising measures.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes in accordance with Meta’s data usage policy ( https://www.facebook.com/about/privacy/). This enables Meta to place advertisements on pages on Facebook or Instagram and other advertising channels. As the site operator we cannot influence this use of the data.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

We use the advanced matching function within the Meta Pixel.

Advanced matching enables us to transmit various types of data (e.g. place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to persons who are interested in our offers. Advanced matching also improves the attribution of website conversions and extends custom audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is exclusively limited to the collection of the data and its transmission to Meta. The processing carried out by Meta after the transmission is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Meta tool and for the data-protection-compliant implementation of the tool on our website. Meta is responsible for the data security of the Meta products. Data subject rights (e.g. requests for information) with regard to the data processed on Facebook or Instagram can be asserted directly with Meta. If you assert data subject rights with us, we are obliged to forward these to Meta.

The transfer of data to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://en-gb.facebook.com/help/566994660333381.

You can find further information on the protection of your privacy in Meta’s privacy policy: https://www.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.

If you do not have an account with Facebook or Instagram, you can deactivate usage-based advertising by Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/uk/your-ad-choices/.

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland. According to Meta, however, the data collected is also transferred to the USA and other third countries.

The Meta Conversion API enables us to record website visitors’ interactions with our website and to pass them on to Meta in order to improve the advertising performance on Facebook and Instagram.

In particular, the time of the call, the web page accessed, your IP address and your user agent as well as, where applicable, further specific data (e.g. purchased products, value of the shopping cart and currency) are recorded. A full overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

You can find further information on the protection of your privacy in Meta’s privacy policy: https://www.facebook.com/about/privacy/.

Order Processing

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland.

When you visit or use our websites and apps, use our free or paid offers, transmit data to us or interact with the Facebook or Instagram content of our company, we collect your personal data. If you give us consent to use Meta Custom Audiences, we will transmit this data to Meta so that Meta can deliver suitable advertising to you. In addition, target groups can be defined with your data (lookalike audiences).

Meta processes this data as our data processor. Details can be found in Meta’s terms of use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

The transfer of data to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

6. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. For the handling of the newsletters we use newsletter service providers, which are described below.

Brevo

This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used, among other things, to organise and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Sendinblue GmbH’s servers in Germany.

Data Analysis by Brevo

With the help of Brevo we are able to analyse our newsletter campaigns. We can, for example, see whether a newsletter message has been opened and which links, if any, have been clicked. In this way we can determine, among other things, which links have been clicked particularly often.

In addition, we can detect whether certain predefined actions have been carried out after opening/clicking (conversion rate). This allows us, for example, to identify whether you have made a purchase after clicking on the newsletter.

Brevo enables us to divide (“cluster”) newsletter recipients into different categories. Newsletter recipients can be subdivided, for example, by age, gender or place of residence. In this way, newsletters can be better tailored to the respective target groups.

If you do not want an analysis by Brevo, you must unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message.

Detailed information on the functions of Brevo can be found at: https://www.brevo.com/newsletter-software/.

Legal Basis

Data processing is based on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

Storage Duration

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscription. Data stored for other purposes with us remains unaffected.

After your removal from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the statutory requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

For further information, see Brevo’s data protection provisions at: https://www.brevo.com/legal/privacypolicy/.

Order Processing

Newsletter to Existing Customers

If you order goods or services from us and provide your email address in doing so, this email address may subsequently be used by us to send newsletters, provided we inform you of this in advance. In such a case, the newsletter will only contain direct advertising for our own similar goods or services. You may cancel the receipt of this newsletter at any time. For this purpose a corresponding link is provided in each newsletter. The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG (German Act Against Unfair Competition).

After your removal from the newsletter distribution list, your email address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the statutory requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Fonts

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required fonts into its browser cache in order to correctly display texts and fonts.

For this purpose, the browser you are using must connect to Google’s servers. As a result, Google becomes aware that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font of your computer will be used.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

8. Online Marketing and Partner Programmes

Affiliate Programmes on this Website

We participate in affiliate partner programmes. In affiliate partner programmes, advertisements of one company are placed on websites or other media of other companies in the affiliate partner network. If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. Should you subsequently carry out a specific transaction (conversion), the affiliate and, where applicable, the owner of the medium on which the advertisement was placed will receive compensation for this. In order to calculate this compensation, the affiliate network operator must be able to track through which advertisement you came to the respective offer and carried out the predefined transaction. Cookies or comparable recognition technologies (e.g. device fingerprinting) are used for this purpose.

The storage and analysis of the data is based on Art. 6(1)(f) GDPR. Participants in the affiliate programme have a legitimate interest in the correct calculation of affiliate compensation. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

We participate in the following affiliate programmes:

Performance Heroes GmbH, Hamburg
Almedia GmbH, Berlin

9. eCommerce and Payment Providers

Processing of Customer and Contract Data

We collect, process and use personal customer and contract data for the establishment, content-related design and modification of our contractual relationships. We only collect, process and use personal data on the use of this website (usage data) insofar as this is necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data is deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Transmission of Data When Concluding a Contract for Services and Digital Content

We only transmit personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution commissioned with payment processing.

No further transmission of the data takes place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.